JLG Rebrands Gradall Telehandlers
“We’re maintaining all the finest qualities of the Gradall name and product, including the famous blue color, but will begin branding these models under the JLG name,” said Kirsten Skyba, vice president of global marketing of the company.
JLG will continue to provide Ground Support, the company’s aftermarket service, parts, training and technical support services, for existing Gradall branded telehandlers. Aftermarket support for Gradall branded telehandlers, as well as new, manufacturer branded, rear-pivot steer machines will continue with the same service network as before as well as many additional dealers throughout the country.
This rebranding initiative marks the completion of a plan that began in 2006, when JLG sold the Gradall excavator line.