Empire Level is working aggressively to stop counterfeiting of its torpedo level, aiming to block imported knock-offs at the U.S. border and pushing for removal of the counterfeit products from store shelves to ensure they do not end up in the hands of consumers. Companies found violating Empire Level’s intellectual property rights are being required to pull the look-alike products, make compensatory payments to Empire Level and, in some cases, destroy existing counterfeit stock.
Empire manufactures its torpedo level at its headquarters in Mukwonago, Wis., and has sold millions to construction professionals and Do-It-Yourselfers. The counterfeits originate in China. The family-owned company has issued dozens of cease-and-desist letters to Chinese suppliers, as well as U.S. distributors and retailers dealing in the counterfeits. In recent months, tens of thousands of the knock-off units have been taken off the market, with related advertisements stopped. Empire Level has launched more than 100 enforcement efforts – including more than one with major retailers—resulting in numerous quick settlements.