GAF announced that it will be holding an event with special guest Kid Rock at the International Roofing Expo held in Las Vegas, from February 26-28. Guests are invited to have their photo taken with Kid Rock and receive an autographed photo at the event to be held across from the GAF’s IRE booth at 4:30pm on February 26.
In August 2013, at the Sturgis Motorcycle Rally, GAF donated a motorcycle built by Orange County Choppers to war veteran Robert Dickey on stage at the Kid Rock concert. The collaboration led to the realization that GAF and Kid Rock share a mutual focus on creating jobs in America along with supporting and giving back to the military. One of the charities that Kid Rock strongly supports is Operation Finally Home, which provides custom-built, mortgage free homes to America’s Heroes and their widows. Through their partnership, GAF will give back to this foundation by including Kid Rock in its summer contractor promotion. For each entry, GAF will make a donation to Operation Finally Home.
“Our relationship with Kid Rock has been a great experience, as we share some of the same ideals and understand the importance of investing in America and supporting our troops. GAF has an unparalleled level of investment in new roofing plants, and we actively working to bring new jobs and service on line at our upcoming facility at Cedar City, Utah” explained Paul Bromfield, senior vice president of marketing and corporate development at GAF.