If you are curious about how the stucco market is doing, look no further than the SMA’s second report on the size of the stucco market. The data is based on statistics gathered by the US government. The report is a free download on the SMA website. The executive summary: three of four markets saw stucco lose market share. One market saw an increase. More amazing was that the one market segment where stucco market share grew, it took it from the fact fiber cement siding market. The industry could use this as a model on how to win back market share. The report also reveals other claddings that seem to mesh well with stucco. The SMA plans to stay on market share analysis and keep their members informed.