Internet search algorithms change all the time, making it hard to keep up with best practices, but there are factors contractors can control so they win in the local search market.
In this episode of “Dear Anna,” Art Unlimited CEO Anna Anderson discusses local searches and what contractors of all types can do to ensure their companies are the ones appearing in search results for local customers.
“The unique shift that I’ve seen is it’s not just a residential contractor who’s going to win in the Google Local Service ads. We’re actually seeing commercial types of requests come through those different ads that are displayed there,” Anderson said
For those who don’t know, local search marketing is a form of search engine optimization that helps local businesses show up in relevant search results. For example, Google often provides a “local 3-pack” of three businesses that are in close proximity related to a search query.
“Businesses have the premier spot with local search parameters that are provided to their consumers,” said Anderson. “Leveraging those changes for your business is really key.”
Anderson points out that, while Google is the most popular search engine, there are other key platforms that contractors should be focusing on to improve how often they pop up in search results to score those conversions.
Along with improving search results, Anderson gives pointers on how managing local search result data and reviews helps improve a contractor’s reputation.