Bosch Power Tools Launches New Brand Campaign Celebrating Workers Featuring Voice of Actor Nick Offerman
Putting workers at the forefront of tool innovation, Bosch demonstrates its commitment to the trades with 'What Hard Workers Deserve'
Bosch Power Tools, a global leader for power tools and accessories, is launching a new brand campaign featuring the voice of Nick Offerman. The campaign focuses on the engineering of their power tools – in some extreme situations, which are designed to meet the demands of construction and trade workers on the job.
The brand has partnered with Nick Offerman, a longtime Bosch tool user, who purchased his first jigsaw almost 30 years ago. “I don't have any fancy advertising slogans to offer here,” Offerman said. “All I know is that I have always turned to these tools when I want to perform hard work as efficiently and accurately as possible.”