For an in-person service business such as a fitness studio, customer experience is everything, making the elusive element of atmosphere an important part of design. Atmosphere in the other sense is a significant design factor if the business requires humidity, high heat and good indoor air quality. In a studio that teaches hot yoga, where half the class is spent staring upwards, the ceiling has to perform in both senses. Designer and yoga teacher Jessica Finver found the perfect solution in a thermoformed drop-in ceiling from Ceilume.
Educated in architecture and trying to find her niche in a variety of design jobs, Jessica Finver became increasingly involved with yoga practice and started teaching in 2012. After eight years, she decided to open her own studio, and in the summer of 2020, she bought a failing yoga business near her home in Boulder, Colorado.