Resort’s Post-Hurricane Rebranding Aided by New Signature Metal Roof
Hurricanes devastated properties across the U.S. Virgin Islands a few years ago, including on St. Thomas, where the former Bluebeard Beach Club resort lost the roofs on all seven of its guestroom buildings, which also all suffered significant moisture damage. Several smaller structures were so badly damaged they needed to be demolished. Club Wyndham, operators of the timeshare property, along with its homeowners’ association, decided to see the destruction as an opportunity to rebuild better and rebrand the development with a more upscale appearance. Three years later, the renamed Limetree Beach Club reopened, with new amenities and upgraded metal roofs featuring a signature blue finish that make the resort easy to spot, by land or by sea.