You might think that a name like Fat Boy’s Pizza is all the branding a business would need, but founder and CEO Gabe Corchiani knows better. A strong brand goes beyond name recognition and creates a unique, identifiable experience. That’s why Fat Boy’s makes pizza pies that are 30 inches across and why every location in this growing chain features the same distinctive, memorable interior design that Corchiani and his wife, Karen, created. Their unique combination of rustic, industrial and elegant materials starts at the floor and is topped off by a thermoformed Ceilume ceiling.
Fat Boy’s, whose motto is “Size Matters,” was founded in 2019 and had expanded to three locations in the New Orleans area by the end of the year. The growing chain made a name for itself with the 2-Foot Challenge: eat a wedge-shaped slice 24 inches long and 16 inches wide in just seven minutes and win a $20 gift card and a T-shirt reading, “I Conquered the 2-Foot Challenge.” It became so well-known that the restaurant hosted a special challenge with some of the world’s top competitive eaters, featured on ESPN. Championship eater Joey Chestnut was victorious, scarfing down six and a half 2-foot slices – 8.66 square feet of pizza – in 10 minutes.