In this episode of “If Walls Could Talk,” Walls & Ceilings Group Publisher Jill Bloom speaks with Art Unlimited’s CEO Anna Anderson. In this special episode, Dear Anna speaks about a company’s website and the health of it. What does everyone need to know? 

“At the end of the year, what does that road map look like?” she said regarding a company’s online presence. “Sometimes, we have the luxury to do this [maintain an online presence] when we have time—and sometimes you as a business owner have some drastic issues happening behind the scenes.”

She asked, “Is your business doing an annual audit? What are the best practices? If you are not doing these things, this is the information you need to zero in on.” 

What are some of those best practices people are referring to? “We have seen so many clients that have success with valid content being created [online]; we have the lens of the human content. Make sure it’s valid.” 

“Non-relevant content on your website … that would be deemed non-relevant content,” Anderson said. “We also have the component of duplicate content. That type of content, as well as non-relevant content, has massive undercutting rankings.”

Non-relevant content, as Anderson explained, is where you have either had significant duplication of almost the same topic or it wasn’t as high authority as it could be (maybe one used AI). You weren’t taking the time to say, “Yes, we’re putting our knowledge source into that content.” You’ve got to make it relevant.