Owens Corning announced the “Champion Your Project” Tour, a new mobile training experience designed to support home improvement retailers and their customers with the latest in product innovations and building materials. The tour will be rolling across the country from mid-June through October. It is comprised of a series of events held at retail locations and other localized events in Dallas; Houston; Portland, Oregon; Seattle; Los Angeles; Charlotte, North Carolina; northern New Jersey; and Toledo, Ohio.

The “Champion Your Project” Tour will feature expertise and training from Owens Corning for retail sales teams, pro contractors and DIYers. It will feature the entire portfolio of Owens Corning residential building solutions, plus information on energy and cost savings. The tour will be promoted through local TV, radio and Owens Corning social media.

“This tour is intended to deliver education and awareness around the many residential building material solutions Owens Corning has to offer through our Home Center channel supporting our customer success in a fun and engaging way,” said Eric Miller, marketing leader at Owens Corning. “We represent more than one retail aisle or project for our customer community. Although our training events are tailored for pro contractors with a strong focus on roofing and insulation, several are open to the public so that DIYers and homeowners can learn about the latest products, energy savings and tax credits from the Inflation Reduction Act, and support within storm-impacted communities.”

The “Champion Your Project” Tour mobile training unit will make stops at major retail partners and other local events, culminating in Toledo at the 2024 Owens Corning 200 ARCA Championship race.

The events will feature the following activities:

  • Product Training: Time-saving solutions to help champion every project.
  • Expert Insights: Talk with Owens Corning experts to find the right product for the right application.
  • Hands-On Demonstrations: Testing Owens Corning products to show strength and durability.
  • Networking: Talk to the Owens Corning team and other industry experts (Spanish-speaking experts will be attending every event).
  • Online Resources: Access to ongoing learning.

The events kicked off on June 18 with a public roadshow event at the Home Depot Store at 6810 Gulf Freeway in Houston and June 19 with a Home Depot Tailgate/Training Event at the Houston Dynamo FC game. The tailgate is a public event, while the game is invitation-only.

This will be closely followed on June 22 with a training event at the Lowe’s Store at 1111 Eastchase Pkwy in Fort Worth, Texas, and a Texas Rangers game (the game is an invitation-only event). On June 25, the tour continues with a Lowe’s Tailgate/Training Event at the Frisco Roughriders game. The tailgate is a public event, but the game is invitation-only.

Follow the Owens Corning “Champion Your Project” Tour on social media for other city events, times and locations through October. For more information, visit www.owenscorning.com/ocupro.