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Home » Topics » Columns

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The Forer Effect

Mark Fowler
Mark Fowler
May 9, 2012
No Comments
What is the “Forer Effect” and why would you even care? We are all exposed to the Forer at some point in our life—some of us actually practice using it without even knowing it. The Forer Effect explains a lot about our society and predicts how people will likely react to a situation.
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More Than a Decade and Counting

Chip Gardner
May 8, 2012
No Comments
The Steel Stud Manufacturers Association has served the construction industry for 13 years, providing code-compliant steel framing products through its 16 members across the United States SSMA proudly pioneered the first industry-wide third-party certification program for code compliance, launched in 2009 for structural products.
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Changes in Gypsum Sheathing Fastening Patterns

Michael Gardner
May 8, 2012
No Comments
Dwellings are subject to both lateral and vertical loads. Lateral loads include wind and seismic forces. Examples of vertical loads include the weight of the structure itself, the furnishings, and snow on the roof.
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Do You Have to Green Bash?

Chris Dixon
May 8, 2012
No Comments
I’m all in favor of green bashing when justified and there is no shortage of things to bash when it comes to ridiculous “green” building claims. But unjustified, unsubstantiated green bashing is something I have little tolerance for.
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Industry Voices: As We Move Forward

Frank Nunes Carmen Valencia
April 2, 2012
No Comments
The Wall And Ceiling Alliance is the collaborative work of seven groups, five plaster and two drywall associations (that were active for more than 60 years in Northern California) that have come together to develop one mutual association.
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Up Front: Cheap Energy - Kiss it Goodbye

Mark Fowler
Mark Fowler
April 2, 2012
No Comments
Oh, the good old days. One could buy a nice home for less than $100,000, Republicans and Democrats got along and energy was cheap.
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Centered on Solutions: Avoiding Project Overruns Through Better Management (Part 1)

Cecilia Padilla
April 2, 2012
No Comments
An estimator’s responsibility is really that of sales.
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All Things Gypsum
All Things Gypsum

Cooler Nails

Michael Gardner
April 2, 2012
No Comments
The Gypsum Association is, assuming that document processing has proceeded on schedule since this column was written, on the cusp of releasing the latest edition of the Fire Resistance Design Manual, GA-600. We anticipate a late spring publication of the 2012 document.
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Straight Green: When Codes Collide

Chris Dixon
April 2, 2012
No Comments
One might expect that the ICC family of codes is well coordinated; however this is not always the case.
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Up Front: Finding Solutions to Problems that Don't Exist

Mark Fowler
Mark Fowler
February 28, 2012
No Comments
I know this title sounds at best confusing and at worst sinister but it happens all the time and in almost all industries.
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