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Home » Authors » Ricardo Gonzalez

Articles by Ricardo Gonzalez

Success with Hispanics:

Ricardo Gonzalez
January 1, 2007
No Comments
Ramón didn’t understand. He said he did but he didn’t. He said he did because he wanted to make his supervisor happy. Making his supervisor happy cost him his life. Making his supervisor happy cost his family their husband, their father, their provider.
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Success with Hispanics: Why You Should Learn Spanish

Ricardo Gonzalez
November 10, 2006
No Comments
I know that Latinos should learn English. I know and believe this as much as anyone, so let's just get this point out of the way. Perhaps someday I'll write an article in Spanish about the subject so you can hand it to your Hispanic employees but for right now I want to invite you to open your mind to consider why and how you should learn this language.
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Success with Hispanics: How to Brand Your Company to Hispanics

Ricardo Gonzalez
October 1, 2006
One Comment
The power of a strong brand draws people. It allows people to trust you much more quickly than a weak or nonexistent brand. Unfortunately, a lot of companies have weak brands.
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Success with Hispanics: What's Happening on the Immigration Front?

Ricardo Gonzalez
August 1, 2006
No Comments
Things continue to stay red-hot on the immigration front. On May 26, the U.S. Senate passed landmark immigration legislation.
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Success with Hispanics: Immigration Battle That Can Shoot Down Your Business

Ricardo Gonzalez
June 11, 2006
No Comments
Carrying some tough measures, such as allowing police to ask for legal documentation at any time from anyone they please, this bill has some far-reaching consequences-the largest of which might be psychological. Members of your present workforce will walk around with compounded levels of fear, as if this is not already an issue. Will the new proposed fences to be built on the border as part of this Bill hold back a future group of immigrants? It is doubtful, to be sure.
Read More

Success with Hispanics: Seven Special Days to Success

Ricardo Gonzalez
March 1, 2006
No Comments
Right after Thanksgiving of last year, I was giving a conference for some business owners in Arizona and this Anglo gentleman approached me with the following statement: "Why are some of my Hispanics so ungrateful?"
Read More
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