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Home » Multimedia » Podcasts » Walls & Ceilings 'If Walls Could Talk'

Building Knowledge from the Ground Up

Welcome to “If Walls Could Talk” where Walls & Ceilings is out to discover just that.
If Walls Could Talk presented by Walls & Ceilings

Listen as W&C talks with influencers in the industry who are making an impact. We are helping educate and entertain the wall and ceiling industry as only W&C can do. What brought these people to the industry? What’s in store for the contractor? And “If Walls Could Talk,” what stories would they tell? Find out all of this and more on each episode.

Available on white Apple Podcasts icon | white Spotify icon

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Website Changes Contractors Can Make Today to Win in Al Search Results
February 11, 2026
14:43
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Dear Anna: AI Is Changing How Customers Find Contractors

Art Unlimited CEO Anna Anderson shares practical, no-cost steps contractors can take right now to prepare their marketing for AI-driven search and the rapidly emerging “business-to-agent” economy.
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From the Attic to Advocacy: The Attic Queen
January 30, 2026
10:01
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From the Attic to Advocacy: The Attic Queen

From crawling through attics to building a recognized brand, Jessica Azarelo’s story is one of grit, reinvention, and purpose. Her hands-on foundation shaped Attic Queen’s focus on building science and measurable results for homeowners. After a life-changing injury, Azarelo expanded her impact through advocacy and an ambitious plan to franchise the business nationwide.
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Dear Anna: AI In Construction—Transforming Client Acquisition
January 28, 2026
15:56
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Dear Anna: AI In Construction—Transforming Client Acquisition

As decision-makers turn to AI instead of Google, contractors must rethink their websites and trust signals to stay visible and competitive.
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I-9 Audits, Raids and Contractor Compliance
January 16, 2026
8:39
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I-9 Audits, Raids and Contractor Compliance

Immigration enforcement has shifted from a looming concern to an immediate threat for construction contractors, with I-9 audits and ICE actions already underway. In this urgent discussion, Jill Bloom and legal expert Trent Cotney stress that proactive, consistent I-9 compliance and documented good-faith efforts are now essential to avoiding serious penalties and protecting construction businesses heading into 2026.
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Why 2025 Was a Turning Point for the Spray Foam Industry
January 8, 2026
12:06
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Why 2025 Was a Turning Point for the Spray Foam Industry

W&C Editor John Wyatt speaks with Tom Harris of Tom Harris PUR Consulting about the technological advances, education-driven growth, and regulatory forces shaping the spray foam industry as it heads into 2026. Harris points to 2025 as a turning point marked by major product improvements, stronger collaboration, rising certification rates, and a more educated contractor base—positioning spray foam for continued momentum despite upcoming economic and regulatory challenges.
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Legal Insights: The Art of Accounts Receivables
January 6, 2026
8:10
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Legal Insights: The Art of Accounts Receivables

As accounts receivable rise and backlogs ease, contractors can’t afford to let collections drift. In this episode, Trent Cotney shares practical ways to get paid faster: vet customers before signing, set clear expectations, track AR weekly, and follow a consistent contact plan that escalates from reminders to demand letters. He also explains why incentive-based collections can outperform hourly roles, how payment plans can unlock stalled balances, and when an owner’s personal call can turn an overdue invoice into real dollars. Listen to the full conversation here.
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I-9 Raids Are Rising - Don't Get Caught Off Guard
December 15, 2025
8:23
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I-9 Raids Are Rising - Don't Get Caught Off Guard

In an exciting conversation with Walls & Ceilings’ Group Publisher Jill Bloom, Legal Insights Expert Trent Cotney breaks down the recent surge in I-9 audits targeting roofing contractors and shares essential guidance for reducing risk.
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