Welcome to “If Walls Could Talk” where Walls & Ceilings magazine is out to discover just that.
Listen as W&C talks with influencers in the industry who are making an impact. We are helping educate and entertain the wall and ceiling industry as only W&C can do. What brought these people to the industry? What’s in store for the contractor? And “If Walls Could Talk,” what stories would they tell? Find out all of this and more on each episode.
Sales can be tough, and business owners have a hard enough time running operations than to always keep up with their sales process.
A lack of oversight, however, can cost a company much more than a single customer if they have a sales team going rogue, Legal Insights expert Trent Cotney in this brief episode. Listen to the full conversation with Group Publisher Jill Bloom.
In this episode, Pocket Protectors CEO Thea Dudley explains why high interest rates, inflation and other economic concerns may mean additional challenges when it comes to collecting payments. Check out her tips and the full conversation.
In this episode of "Dear Anna," Anna Anderson, CEO of Art Unlimited, highlights the significance of roofing contractors claiming their listings on Apple Maps. With a substantial user base of Apple product owners in the United States, Apple Maps serves as more than just a navigation tool, offering valuable insights into local businesses and consumer reviews. Anderson underscores the opportunities and benefits of having a verified listing on Apple Maps, which can enhance a contractor's online presence and engagement through voice-activated search queries. Apple's recent revamp of Apple Business Connect further improves this tool's capabilities, making early adoption advantageous for businesses.
In this latest episode of If Walls Could Talk, W&C Editor John Wyatt speaks with Sean Browne, Manager, Codes and Standards, at Armstrong World Industries on acoustics. Browne further discusses soundproofing and acoustics.
In the latest episode of "If Walls Could Talk," Richard Reppert, President of R.L. Reppert, discusses various industry issues, emphasizing the strong construction activity in eastern Pennsylvania and his optimism for 2024. With many retiring Boomers from the company, there's a labor deficit that they address by recruiting from vocational schools and high schools to attract the next generation of workers. Reppert highlights adaptability as a key factor for the company's success, emphasizing the need to evolve in the construction business.
What is your ideal customer? In this episode of If Walls Could Talk, Publisher Jill Bloom met with Anna Anderson, CEO of Art Unlimited, to talk about why you should know and understand your ideal customer.
In order to know your customer persona, you have to take a step back and go into the data to understand everything you know about your customers. “I think that’s that mind shift that business owners need to say, ‘Okay, I just can’t look at ROI, but I need to look at who the customer is, create a great experience, then I get ROI,’” Anderson says.
After you know your customer persona, Anderson says the next step is to measure data so you can market to the correct audience.
The construction industry largely applauded the infrastructure incentives and public works earmarks backed into the Inflation Reduction Act of 2022. W&C Legal Insights expert Trent Cotney continues to take a closer look at the expansive and expensive legislation and offered up an exclusive report to W&C.
“When you do a deep dive into the IRA, there is a chance to really create some revenue,” said Cotney, partner with Adams & Reese, in this brief video chatwith RC Editor-in-Chief Art Aisner. He said that within the thousand or so pages of the federal legislation passed last August are incentives for community solar energy projects, and grant money set aside for disadvantaged neighborhoods–whether urban or rural. Roofers already dabbling in solar and that can deliver projects at scale could have a distinct advantage in their market.