In today’s day and age, where technology is king and the world seems to live or die by it, it can be hard to figure out just what exactly you are supposed to post on social media, what information should be on your website, or simply: how to make your company shine and stand out against the rest. Thankfully for us, organizations like the Public Relations Society of America (PRSA) exist to help us navigate this ever-changing world. W&C had the chance to talk with the CEO of PRSA, Linda Thomas Brooks, and the Chief Communications Officer, Karen Mateo to talk all things PR. Thomas Brooks and Mateo share insights, tricks and tidbits into navigating the world of PR. They share resources PR has to offer, how adding a public relations specialist to your team can alter the state of your business, how our industry specifically can benefit from PR and more.

Industry Influencer Steve Smithwick sat down with our team to discuss Master Wall’s business in its genesis to current day. Smithwick talks about the culture at Master Wall being intentional, his favorite books that have helped him navigate the industry, where he started and how his family has grown to the point where he and his wife are seriously considering an addition. Steve tells us how coaching basketball helped him be a boss to all four of his children when they started working at Master Wall, and he gives us an inside look to chicken farming. You wouldn’t believe the colors of eggs chickens can lay! And who is that adorable bulldog that serves as Master Wall’s mascot? Well, that’s Darby.

Jill Bloom and Hannah Belloli are joined by Mike Griffin, National Sales Director at Demand Building Products, Inc. He takes us through the many stages of his career: how he landed a job as a cement technician, his journey back to school at 32-years-old, the work he did at each company he worked for, and how all of these things eventually coined him the name “Stucco Mike.”  So what is it that makes Mike, Stucco Mike? We’re sure you’ll know the answer by the end of the podcast.

It seems like there is never a good way to ask for money. It’s awkward. It feels dirty. But, according to Thea Dudley, there are ways around those feelings. On this episode, she outlines some tips on how a conversation about money should flow, so neither party has to dread it.

Trent Cotney breaks down the latest COVID-19 health and safety guidance for outdoor workers, pandemic-related tax credits you need to know about and the latest on supply chain problems disrupting business nationwide.