Andersen Racing Uses Lafarge as Marketing Partner
“Using racing as a metaphor for faster completion of construction projects fits well with two major announcements by our Gypsum Division in 2009: our new joint compound plant in Silver Grove, Ky., which manufactures our … Rapid Coat products, and the re-launch of our unique Rapid Deco Level 5 gypsum board,” said Harry Lubitz, director of marketing for Lafarge North America’s Gypsum Division. Lubitz says that is marketing slogan, “Faster to a Better Finish,” conveys how the company’s products provide faster turnaround for its customers.
One of RLR/Andersen Racing’s Firestone Indy Lights cars will be on display in the Lafarge booth at the Intex Expo this month in Nashville. The event, co-sponsored by AWCI and CISCA, will be held at the Nashville Convention Center March 27-28.