Walls & Ceilings logo
search
cart
facebook twitter linkedin youtube youtube Spotify Podcasts Apple Podcasts Spotify Podcasts Apple Podcasts
  • Sign In
  • Create Account
  • Sign Out
  • My Account
Walls & Ceilings logo
  • NEWS
  • TOPICS
    • Drywall
    • Stucco/EIFS
    • Ceilings
    • Steel Framing
    • Fireproofing
    • Interior Plaster
    • Building Envelope
    • Insulation
    • Technology
    • Interior
    • Exterior
    • Women In Construction
  • COLUMNS
    • Up Front
    • All Things Gypsum
    • Art & Craft of Plastering
    • Stucco Stop
    • Steel Deal
    • Industry Voices
  • PRODUCTS
    • Buzz Guide
  • EVENTS
    • Industry Events
    • Webinars
    • BUILD Expo
  • MEDIA
    • Videos
    • Podcasts
    • Photo Galleries
    • BUILD26 Videos
    • Take our Quiz!
    • Infographics
  • EXCLUSIVE
    • Newsletters
    • Top 50 Contractors
    • Contractor of the Year
    • State of the Industry
    • W&C Store
    • Market Research
    • CEUs
    • Sponsor Insights
    • Custom Content & Marketing Services
  • DIRECTORY
  • EMAGAZINE
    • eMagazine
    • Advertise
    • Archive Issues
  • SIGN UP!
Columns

Up Front: We've Got You Covered

By Mark Fowler
April 30, 2009
The times are tough for everyone in the industry, and yes, even for Walls & Ceilings magazine. Like the rest of you, we have made some cuts and sharpened our pencils. Everyone is nervous today about the economy and we all know someone who has lost a job, home or needs desperately to find work.



The times are tough for everyone in the industry, and yes, even for Walls & Ceilings magazine. Like the rest of you, we have made some cuts and sharpened our pencils. Everyone is nervous today about the economy and we all know someone who has lost a job, home or needs desperately to find work. Your competitors are in the same boat and this could be the time we all will look back at as the “survival of the fittest” transition.

The W&C staff meets weekly on various issues and reviews what topics should be covered. The magazine is fully aware of the tough times our contractors, dealers and manufacturers are currently facing that will likely continue into the first part of 2010. What are we doing about it? We review the topics that could help you in these extraordinarily tough times; what information you need to know to survive.

With such tight margins today, considering a single mistake on a project or failing to pre-plan and protect could be a catastrophic or fatal error. This is why a mistake that previously could be absorbed in good times could break you today. To add to the problems, owners are trying to slow the flow of money paid out to subcontractors and one proven method is to pick apart the workmanship and keep the “punchlist” alive. I experienced it first hand as a contractor and saw it over and over as the technical representative for an association bureau-the slower the economy, the busier I got with building owner complaints over very minor imperfections that were perfectly fine when times are good.

TIPS

I cannot stress how important knowledge is today and how this knowledge may mean your survival during these times. Even something seemingly so innocuous as an article on a new product, material or system, you need to know about it. Why? Because your customers are reading about it. If you do not know anything about it, it will likely reflect poorly on you. It will be apparent that you are not familiar with the newest information, good or bad, and will have to spend at least ten times more effort to defend your position than the time it would have taken to read the article.

On the other hand, if you know the basics of the new item, have a well thought out opinion on that product or system, your argument, pro or con, will be much better received.

Being an ex-wall and ceiling contractor who suffered through the late ’70s, I look back and know I should have focused on being a little more ahead of the curve. I strongly recommend you read and read like you never have before. One thing you learn, just one, could save you thousands of dollars and ultimately be what saves your company.

While some manufacturers are pulling in their horns and trying to ride out this recession, some are introducing labor saving machines, products and materials. Will they all be a benefit to your firm? Maybe yes, maybe no, but that is a decision for you, the experienced contractor to determine. Our job is to bring them to you so you can be on the cutting edge.

Keep good job site records better than before. Record what was said on site and what was agreed to. Perform in-house quality control inspections and documenting procedures that were followed. Photographic records could really save you if any litigation comes up. Make sure you are complying with the project specifications and any alterations are pre-approved. What you got away with before will likely kill you in this recession.

Deep recessions can bring drastic changes. I remember working out in the field in the late 1970s and we would have never believed that the union vs. non union shops would have such drastic reversals but they did. Is it is possible this deep recession could have reverse dramatic changes? Some craft unions are recognizing the extraordinary times and forgoing agreed upon wage increases to remain as competitive as possible. Who knows what this recession will bring to the construction future? What ever it is, W&C will cover it for you. You have our promise.

While I think we at W&C do a good job covering topics that are important to you, if there’s any subject you’d like us to write about, I’d love to hear your ideas. Our contact information is on page 8. I’d like to remind you that I am happy to answer any code-specific questions for the column Cracking the Code. W&C

Share This Story

Looking for a reprint of this article?
From high-res PDFs to custom plaques, order your copy today!

Headshots fowler

Mark Fowler joined Walls & Ceilings as editorial director in 2006. Fowler grew up in the construction business and has held a number of positions in different companies and associations. He spent 11 years with the Northwest Wall and Ceiling Bureau before moving to his position with Soltner Group Architects in Seattle. Fowler is currently the executive director of the Stucco Manufacturers Association. He can be reached at Mark@markfowler.org.

 

Recommended Content

JOIN TODAY
To unlock your recommendations.

Already have an account? Sign In

  • Abercrombie & Fitch

    EIFS in 2026: How Specialty Finishes Are Redefining Exterior Wall Systems

    As building codes, owner expectations, and design demands...
    Stucco/EIFS
    By: Regi Mendoza
  • proper air and vapor control

    From Energy Efficiency to Moisture Management: Why Air and Vapor Control Matter

    How proper air and vapor control within building...
    Building Envelope
    By: Benjamin Meyer AIA, LEED AP
  • Linear Metal Ceiling Beam Baffles

    Top 25 Ceiling Contractors of 2026

    Suspended ceilings demand precision, code compliance and...
    Ceilings
    By: John Wyatt and Tanja Kern
You must login or register in order to post a comment.

Report Abusive Comment

Manage My Account
  • eMagazine Subscription
  • Newsletters
  • Online Registration
  • Manage My Preferences
  • Subscription Customer Service

More Videos

Sponsored Content

Sponsored Content is a special paid section where industry companies provide high quality, objective, non-commercial content around topics of interest to the Walls & Ceilings audience. All Sponsored Content is supplied by the advertising company and any opinions expressed in this article are those of the author and not necessarily reflect the views of Walls & Ceilings or its parent company, BNP Media. Interested in participating in our Sponsored Content section? Contact your local rep!

close
  • medical professionals moving a patient on a stretcher through the halls of a medical building
    Sponsored byNational Gypsum Company

    What Does High Performance Mean When It Comes To Gypsum Boards?

Popular Stories

Linear Metal Ceiling Beam Baffles

Top 25 Ceiling Contractors of 2026

Wichita Biomedical Campus

Wichita Drywall Worker Dies After Scaffolding Fall

QXO Just Changed the Game-Here's What Contractors Are Asking

QXO Just Changed the Game-Here's What Contractors Are Asking

Less compound

Joint Compound Market to Reach $9.7B by 2033

Events

June 24, 2026

The Bright Side & Benefits of Designing with Integrated Lighting

Credits 1 AIA LU/HSW; 0.1 ICC CEU

This course will explore the pivotal role architects and lighting design play in creating safer, more sustainable spaces. Learn how to avoid common lighting mistakes and make informed decisions that create the best visual environment for occupants. 

January 1, 2030

Webinar Sponsorship Information

For webinar sponsorship information, visit www.bnpevents.com/webinars or email webinars@bnpmedia.com.

See our full library of webinars

View All Submit An Event

Products

2026 National Painting Cost Estimator

2026 National Painting Cost Estimator

See More Products

Related Articles

  • Up Front: Price Is What You Pay, Value Is What You Get

    See More
  • Up Front: What Side of the fence are you on?

    See More
  • Up Front: Decision Making

    See More

Related Products

See More Products
  • Construction Spanish to English Dictionary

  • Drywall Contracting

  • Accidents Waiting to Happen: Best Practices in Workers' Comp Administration and Protecting Corporate Profitability

See More Products
×

Connect with the industry’s leading resource for unparalleled insights and education.

Join thousands of industry professionals today. Shouldn’t you know what they know?

JOIN NOW
  • RESOURCES
    • Advertise
    • Contact Us
    • Directories
    • Store
    • Want More
  • SIGN UP TODAY
    • Create Account
    • eMagazine
    • Newsletters
    • Customer Service
    • Manage Preferences
  • SERVICES
    • Marketing Services
    • Reprints
    • Market Research
    • List Rental
    • Survey/Respondent Access
  • STAY CONNECTED
    • LinkedIn
    • Facebook
    • Instagram
    • YouTube
    • X
  • PRIVACY
    • PRIVACY POLICY
    • TERMS & CONDITIONS
    • DO NOT SELL MY PERSONAL INFORMATION
    • PRIVACY REQUEST
    • ACCESSIBILITY

Copyright ©2026. All Rights Reserved BNP Media, Inc. and BNP Media II, LLC.

Design, CMS, Hosting & Web Development :: ePublishing