ParexLahabra, the parent company of the brands Parex, LaHabra, El Rey Stucco, Teifs, Mer-Krete and Mer-Ko, announced the complete reset of Parex EIFS and Stucco Assemblies products.
The reset improvements address the challenges of the economy as Parex enhances its EIFS and stucco assemblies to position itself for rapid growth as the market environment improves. The reset was focused on the company’s EIFS and stucco assemblies.
Parex EIFS is now targeted to take advantage of the growing focus on energy efficiency and moisture management. Parex EIFS are now categorized by name and moisture management capability. This has transformed the Parex systems into an easy-to-understand good, better, best matrix. Parex now offers EIFS in Standard and a premium Optimum system, in addition to, increasing levels of moisture management options.
“The finalization of the Parex reset is the culmination of an 18-month project,” said Quenton Roehricht, brand manager. “The reset really is about taking Parex, a strong brand in the industry, and ensuring it is well positioned for continued growth. We may be in a challenging market today but the market ahead is filled with opportunity.”
The goal of the improvements is to help audiences new to EIFS easily understand the benefits and differences between EIFS and other claddings. The reset also clearly defines the various features between the different systems.
Parex stucco assemblies have been re-engineered and enhanced to emphasize the benefits of using a complete stucco assembly from one manufacture, as opposed to standard field mix stucco. All Parex stucco options have been re-branded into the Armourwall family of stucco assemblies. In addition to the introduction of the Armourwall product line, new assembly options have been developed to address the market’s need for enhanced moisture protection and crack reduction.
A main component and benefit of the Parex reset has been the expansion and enrichment of warranty and coverage terms.
“We wanted our warranty to logically align with how we have restructured our systems and assemblies.” Roehricht said. “Customers will notice a significant improvement in warranty coverage corresponding to the level of system chosen. The new warranty reflects an extensive review of what was previously offered and expanding the coverage based on what customers desire.”
In other company news, the manufacturer announced the launch of a companion ParexLahabra and Pecora Corp. warranty.
The joint warranty will be offered when Pecora 890 sealant is used in conjunction with the following ParexLahabra branded systems: Parex, LaHabra, El Rey Stucco, Teifs and Mer-Ko. The Pecora companion warranty will be set to match the length of ParexLahabra warranty when the products are used together.
“We are excited to offer this value-added service,” said Robert Dickson, technical director for ParexLahabra. “Our customers now have a single-source contact that will process the paperwork for both the ParexLahabra and the Pecora warranty.”
For more information regarding the ParexLahabra and Pecora warranty, contact the ParexLahabra Technical Support Department at (866) 516-0061.
PAREX ANNOUNCES RESET OF EIFS AND STUCCO ASSEMBLIES; JOINT WARRANTY WITH PECORA
August 1, 2009