Terex AWP Announces New Booms; Parts and Service Centers; Online Training
Announced in conjunction with this year’s ARA The Rental Show in Orlando this week, Terex AWP has several company announcements pertaining to its Genie brand aerial work platforms and rough terrain vehicle lines, and services.
In regards to new products, the company will now offer four new Genie telescopic boom models that provide greater platform capacity within a restricted outreach as a standard feature. The four new models: the Genie S-60X, the S-60XC, the S-60 Trax, and the S-80X will feature restricted platform capacities up to 1,250 pounds-the highest in the industry, the company said in a press release. The unrestricted operating envelope will feature the same 500 pounds capacity and outreach as the existing machine. The new S-80X will be on display at the ARA tradeshow this week.
By increasing the work platform capacity, the maximum number of occupants has increased to three, thereby increasing job productivity. Outreach is automatically restricted by the operator by selecting the appropriate platform capacity. An operator-friendly common control panel assists with machine operation.
“The dual capacity of the work platform now allows the operator the choice of setting the appropriate capacity for the necessary operation,” said Frank Schneider, Genie Booms product manager, Terex AWP. “Although there are other dual capacity products in the industry, the Genie dual capacity booms are the only ones which allow the operator the ability to select the desired maximum load capacity that automatically restricts the operating envelope.”
Distribution out east
To answer demands for making Genie parts more easily accessible, the company will bring Genie parts to the newly named Terex Distribution Center East by Fall this year. The 500,000-square-foot distribution center is located in Southaven, Miss., just outside of Memphis, Tenn.
Customer Satisfaction Research provided feedback that Genie customers wanted parts more readily accessible in the eastern and southern parts of the country. More than 4,000 of the most frequently ordered Genie parts will be available at the Distribution Center East in answer to this need.
“Because most Genie parts are currently manufactured and managed from North Bend, Wash., it made sense to get physically closer to the majority of our customer base,” said Suraj Shetty, director of parts distribution, Terex AWP. “We looked at many opportunities in the eastern part of the United States, but realized that we could team up with another Terex business segment to use existing warehouse space that is located in an ideal part of the country to service our customers.”
Originally, the distribution center supported only Terex construction products. By the Fall, the distribution center will also manage parts for Genie and Terex utilities products, as well as Terex cranes.
Furthermore, the company has announced that 16 Terex Service Centers and more than 200 Terex Aerial Work Platforms field and service technicians located throughout the country are now equipped to provide maintenance and repair services for all makes and models of aerial, cranes, telehandlers, utility equipment, winches, service bodies and lighting. Additional offerings will include frequent and annual inspection services; maintenance contracts; warranty and service bulletin work; damage and routine repairs; and insurance estimates.
“The Genie 360° maintenance and repair service will serve as a complement to our customers’ offerings,” said Tim Ford, president, Terex AWP. “The Terex Service Centers offer extra capacity when our customers’ service centers are full. We will simply provide that flexible capacity to undertake major repair jobs in support of our customers’ efforts.”
“Previously, Genie customers were asked to perform equipment maintenance and repairs themselves or by way of other dealers,” said Siva Balakrishnan, vice president of global services, Terex AWP. “Now, through the collaborative efforts of Genie and Terex Utilities, which make up Terex AWP, we will be able to provide dedicated locations so that our customers have a consistent place to bring their fleet outside of their own infrastructure for repairs and maintenance. Customers will be able to count on the reputation of our factory-trained and knowledgeable Terex AWP Team Members.”
The Terex service centers are located throughout the United States, including facilities in: Seattle; Spokane, Wash.; Sacramento; Fontana, Calif.; Modesto, Calif.; Phoenix; Denver; San Antonio; Portland; Nashville; Birmingham, Ala.; North Little Rock, Ark.; Ft. Worth, Texas; Richmond, Va.; Charlotte, N.C., and; Waco, Texas.
Genie 360° is a collection of customer support services-ranging from parts to refurbishment-that provides customers a team of solutions professionals.
And lastly, five new online Genie service training courses have also been announced. The courses will provide service technicians with an interactive way to learn about troubleshooting and repairing the company’s booms and scissors to develop their confidence and technical ability. All online service training will be offered free of charge to technicians of Genie dealers.
“We introduced our first online training courses in 2008, and based on the tremendous customer feedback we received, it encouraged us to develop even more courses to cater to our customers’ busy schedules and technical needs,” said Bob Bartley, director technical services with the company. “Our online service training program is a great way to reach our dealers and provide essential, valuable training opportunities 24/7, anywhere there is an Internet connection.”
The five new courses focus on the following products: Genie Z-135 booms, DC booms, DC scissors, IC booms and IC scissors. Technicians who participate will need a computer with Internet access and a registered account. The technician must pass the final exam with a score of at least 80 percent correct answers. A printable certificate of training is provided upon successful completion of the course.
The new online service training courses are additions to the numerous Genie training programs provided in the field or onsite at the factory. Terex AWP also continues to offer factory-based training at its main Redmond, Wash., campus, as well as at Terex facilities in Oklahoma City and Southaven, Miss.