Sto Corp. President David Boivin recently announced the appointment of Rob Bottema in the newly created role of chief marketing officer for the company. Bottema will be responsible for all corporate marketing, product management and sales activities.
He will also be responsible for building and enhancing corporate product branding within industry channels, identifying strategic alliances, and increasing visibility and presence in new markets.
“The construction market is starting to show signs of improvement; it is our responsibility as a leader in the construction arena to help by continuing to develop the best products and offer the best service. That’s what it is all about,” said Bottema.
With more than 15 years of experience, Bottema has held multiple positions including marketing and sales director Americas for Solutia’s Performance Film Division and global marketing director for the environmental division at James Hardie Building Products. He also worked for the Acushnet Golf Company and Taylor Made Golf Company.