CONSTRUCT announced Ira Blumenthal will deliver the keynote presentation titled “Change is Inevitable: Building Your Brand for the Future” at the General Session scheduled for Wednesday, September 25, from 10:00 to 11:30 a.m. in Davidson Ballroom A & B.

Ira Blumenthal is the president of CO-OPPORTUNITIES Inc., an Atlanta-based consulting company that has counseled world-class clients in areas related to branding, strategic alliances, change management, reinvention, customer service and business development. 

Blumenthal is a published author, and has also written more than 200 articles. He is a former host of a popular radio talk show, Success Talk. He has been a visiting university professor at the University of Notre Dame and Michigan State University.  Ira was the inaugural Executive-In-Residence at Georgia State University’s School of Hospitality and was also named Executive-In-Residence at Kennesaw State University in 2012.

During this session, he will review the philosophies, strategies, guiding principles and best practices used to create, build, maintain and manage brand success. To encompass a new brand or a new identity, one must also be able to encompass change.  Industries, companies and careers have gone from “distinction” to “extinction” because of their inability to adapt, adjust and master change.  Ira will identify ways to embrace change and capitalize on brand building.