Parex Wins Award for Marketing
Parex USA Inc. announced the company’s Envision Campaign received the Platinum award for the Best Integrated Marketing Campaign Architectural/Design in Hanley Wood’s 1st Annual Brand Builder Awards. The Brand Builder Awards recognize the most innovative and effective marketing campaigns throughout the residential and commercial design and construction industry.
The competition is designed to honor the organizations that have demonstrated superiority in their ability to develop, create, implement and execute marketing strategies and tactics that define excellence.
Parex USA’s Envision Campaign integrated all of these elements to show architects, builders and applicators that they can utilize Parex USA products to achieve any look they Envision with any shape, any color and any texture. The campaign combined print and digital advertising, 20-page signature brochure, video, revamped websites, media relations and social media.
“The Envision Campaign brings a new aesthetic approach to designing with EIFS and stucco,” said Parex’s Product Marketing Manager Heidi Larsen. “Envision encourages architects and designers to imagine the limitless design possibilities with our products and systems.
“This year’s competition was fantastic and we are looking forward to continuing the awards for many years to come," said Frank Anton, vice chairman of Hanley Wood.
Larsen was honored during a special awards dinner at the Hanley Wood Foundations conference at the Spertus Center in Chicago.