Johnson Level has launched a new Web site at www.johnsonlevel.com. The new site has a stream-lined and modern look, and an “Advanced Product Search” for contractors to find precisely the right level, laser or square for the job.

“We listened to our customers who wanted an efficient way to navigate the breadth and depth of our products by creating a search tool for customers to find what they need by screening our catalog by tool type, use and features,” said John Dwyer, vice president of sales and marketing.

JohnsonLevel.com is projected to reach 750,000 users this year. Johnson’s Facebook page supports the largest contractor base in their category through a continual stream of content and contests. Johnson’s all-Spanish site at www.johnsonlevel.es will be converted to the new look this summer.

The site also features:

• The largest level and laser video library on the Internet, for contractors who want to see Johnson tools in action prior to buying;
• A live chat tool to allow customers to have their questions answered by texting; and
• A distributor and a sales portal which supports Johnson’s supply chain.