Kleber & Associates New Agency of Record for GP Gypsum
Kleber & Associates has been named as an advertising agency of record for Georgia-Pacific Gypsum LLC and will support the brand’s global marketing initiatives through multiple product promotions. Kleber & Associates will handle creative advertising, media planning, account strategy and digital execution for the award-winning Dens family of premium fiberglass mat gypsum panels, including DensGlass Sheathing and Shaftliner, DensArmor Plus Interior Panels, DensDeck Roof Boards and DensShield Tile Backer, as well as the broad array of paper-faced interior drywall products in the ToughRock Gypsum Board portfolio.
“With Kleber & Associates, we found an integrated marketing agency that has extensive category experience within the construction and building products industry and demonstrates the ability to provide fresh, breakthrough creative ideas designed to help drive our business,” said Mike McCoy, vice president of marketing and commercial roofing for Georgia-Pacific Gypsum.
According to Steve Kleber, the opportunity to partner with a division of an iconic Atlanta corporation like Georgia-Pacific is the culmination of hard work and perseverance.
“Growing up in Atlanta, I was always aware of Georgia-Pacific’s role as an important business and community leader, while its headquarters has been an integral part of the Atlanta skyline,” he said. “It is a unique pleasure and responsibility to be in a marketing partnership with such an important part of the company.”