In 2014, nearly four million people visited www.QUIKRETE.com for building, repair, remodeling and home improvement inspiration, education and other helpful project and product information.
Building on its proven value as a leading online resource for homeowners and construction professionals, The QUIKRETE Companies launched a new advanced website featuring a comprehensive set of tools and information for an array of concrete, masonry and stucco projects. In addition, the new website is mobile-responsive so that users have access on a desktop computer, laptop computer, Smartphone or tablet.
“Over the years, we’ve enhanced QUIKRETE.com based on extensive research and insights from homeowners and contractors with the goal of providing the best possible user-experience,” said Frank Owens, vice president of marketing for the manufacturer. “The new Web site provides homeowners and contractors different experiences through navigation that leads to information that fits their needs. For example, our how-to videos are very popular with homeowners while contractors are more interested in technical product info, so we’ve made that specific content easy for each visitor to find.”
All visitors to the site are immediately welcomed by a rotating collection of dynamic home improvement and commercial projects illustrated through product call-outs and bold images. While no content is exclusive, navigation does provide homeowners and construction professionals a clear path to desirable information.
The “For Homeowners” path features concrete, masonry and stucco project ideas, product descriptions and step-by-step how-to application videos. The “For the Pro” path features information for commercial, residential and municipal projects including product performance and technical data, guide specifications and case studies.