Hitachi Power Tools Renames to Metabo HPT in North America
Hitachi Power Tools announced a name change from Hitachi Power Tools to Metabo HPT for its full line of power tools, fasteners, accessories and outdoor power equipment products for North America.
The transition will start from September 2018 with the launch of MultiVolt, while the majority of products will changeover after December 2018.
“The legacy of our brand has been built over many decades and will exceed all expectations as our name changes to Metabo HPT,” said Joe Leffler, the senior vice president of sales, marketing, general managements and a board member for Hitachi Power Tools. “Nothing will change about our brand except the name.”
Products will retain current brand identity: same color, same model numbers, same warranties and the same battery interchangeability. They will be made by the same people, in the same factories, with the same specifications and focus on innovation that customers have come to expect.
All products will continue to be covered and supported by the same industry leading warranties and service. Hitachi Power Tools products will be interchangeable with Metabo HPT products, and Metabo HPT products will be interchangeable with Hitachi Power Tool products.
Metabo HPT packaging and signage at point of sale during the transition will feature both names and logos to clearly communicate the changeover from Hitachi Power Tools. At a glance, customers will easily understand that this is the same brand just under the new name, Metabo HPT.
*It is important to note that as Hitachi Power Tools changes their name inthe North American market to Metabo HPT, the original Metabo brand headquartered in West Chester, PA will remain. These two distinct brands, Metabo HPT and Metabo, are part of the parent company, Hitachi Koki Co., Ltd (scheduled to change the name to Koki Holdings Co., Ltd in June 2018) that partnered with leading global investment firm KKR from April 2017.