Scott McNeal has been appointed vice president of information technology for Terex Aerial Work Platforms, the business unit of Terex Corp. that includes the Genie brand.

In this role, McNeal will responsible for all Terex AWP IT tactical planning and operational execution, making IT a strategic asset to drive improved customer experiences through faster innovation and improved business processes. He will also drive the transformation of IT into an enterprise-enabling function. McNeal is based in Redmond, Wash. 

“Like many companies, IT has been considered a back-office activity to ensure appropriate management of risk, compliance and external financial reporting,” says Matt Fearon, Genie president of Terex AWP. “Today, customers are personally interfacing with technology more and expect an experience that is real-time, seamless and issue-free. Our company has a long-standing focus on customers and customer service; in this role, Scott is tasked with complementing that focus with new IT tools for Genie that will deliver on those customer expectations. His in-depth knowledge and unique experiences will also enable him to help us develop tools and processes that can improve our customers’ fleet management, decision-making and asset optimization capabilities.”

According to McNeal, his short-term goal for this role includes transitioning from individual site and transaction-based IT teams to an enterprise-wide IT structure. He will also establish a vision for leveraging the digital industrial future to complement the existing strengths of the Genie team. 

Longer-term, McNeal says he will expand this role to be a true business partner versus the traditional view of IT as customers continue to ask for more from their relationships with equipment manufacturers.

“The Genie team has a strong process and lean-based heritage, as well as a great brand reputation worldwide,” said McNeal. “Opportunities to impact new business models and infuse more connected technology in our factories and our machines will allow me to take my personal experiences, blend with the best-of Genie, and apply with toolsets and frameworks that continue to evolve.”

McNeal is an accomplished business and technology executive with deep experience in manufacturing and service environments. He worked for 20 years with General Electric, where he received Six Sigma Black Belt certification and held a variety of senior IT and operational positions. He served as chief information officer in three of the roles, ultimately as CIO for GE Distributed Power Services, a $2.2 billion business unit. For the past two years, he worked for Apptio, a growing company that pioneered the discipline of Technology Business Management and is the industry’s premier provider of TBM SaaS applications. An engineer by training, McNeal holds a Bachelor of Science degree in Chemical Engineering from Rensselaer Polytechnic Institute.