Genie invites customers to ask questions and get answers about practical innovations for the aerial and rental markets, during its upcoming “Ask Me Anything” (AMA) event, June 4-8, 2018. On Monday, June 4th, Genie will post an AMA prompt on the Genie Aerial Pros AMA Event page, as well as will be shared on social media simultaneously, to garner questions. The post will stay open, or “live,” for questions and comments through June 8th. The goal of this sixth Genie AMA event is to give customers an opportunity to ask Genie questions about its customer-focused product innovations and how this mindset directly benefits them. 

“Work always has to be done in the air, such as putting ventilation ducts in place, installing HVAC systems, painting ceilings or roofs, mounting electrical boxes, welding structures or trimming trees,” says Adam Hailey, Genie Director of Product Management, Terex AWP. “No matter what decade — 50 years ago or today — a contractor looks at the job at hand and says, ‘So, how do we do that?’ because they know the job has to get done. Customers’ needs have always driven our company’s product innovations — and that process never ends. It is in every new product that we develop.”

According to Hailey, in the last 50 years, Genie has gone above and beyond in its product development efforts, focusing on what customers need to be successful in their industries and applications — Genie innovations are changing the market and setting the industry standard for quality, reliability and safety in aerial lift equipment. 

With changing industry safety standards (ANSI/CSA) and the increased focus on safety and load sense, customers are asking questions about how those changes will impact them and what benefits the XC line offers them.

Attention to these changes and our new XC offerings have caused some possible misperceptions about XC, and we want to address any concerns they may have, with additional XC models coming out in late 2017 and 2018.

Ahead of this event, Genie encourages customers and key stakeholders to gain preliminary information on this topic through a video presentation, which can be accessed through the Genie AMA Event Presentation. Additional information and resources can be found at

Once questions are posted and reviewed, Genie will post responses from its team members, including engineering and safety experts, to the questions in a timely manner. Customers wishing to participate in the AMA event, or simply to follow the questions and responses, can access the Genie Aerial Pros website in a variety of ways, including the dedicated website, as well as via and through the company’s social media pages: Facebook (GenieLift), Twitter (@GenieLift), LinkedIn (Genie Industries) and Instagram (@genie_lift).

“Genie products do more than just change how the job is done — they can change the job,” says Chad Hislop, Genie Director of Engineering, Terex AWP. “We focus on developing equipment specs that are both functional and appropriate for what the customer requires. We take the feedback from these hands-on, real-world applications and make sure the machines are truly designed to work as we intended.”

According to Hislop, this is a testament to how Genie runs its product development projects. He adds, “We work with our customers to make sure we are delivering a successful product, ultimately leading to the success of not just our own business but our customers’ business too.”