Dealer Partnerships Spark Explosive Growth in 2018 for Hy-Lite
Thanks to the acceleration of ecommerce partnerships in 2018 with their dealers, Hy-Lite, a U.S. Block Windows Company, has experienced significant growth during the past year.
“E-commerce has absolutely been a powerhouse for sales growth for both ourselves and our dealer partners in 2018,” says Roger Murphy, president of Hy-Lite, a U.S. Block Windows Company. “This is a growing trend that we’re thrilled to be a part of, and we anticipate it to continuing growing strong in 2019.”
Murphy relates that until this year, his company’s strongest geographic marketplace for sales has been in the southeast. Thanks to e-commerce, that situation changed in 2018.
“The northeast really surprised us this year,” says Murphy. “The growth there was achieved entirely by e-commerce through our dealer partners who have added us to their web stores.
“Given this significant growth, we’re urging our dealer partners across the country to add privacy window products to their online stores. This is probably the easiest way a dealer can grow their sales with so little effort on their part!
“We supply the photography, product information and helpful supporting technical documents for the online shopper. All the dealer has to do is upload the information to their online shopping offerings.”
Privacy windows from Hy-Lite are available in both acrylic block and decorative glass. The easy-to-install windows provide a design option for especially private areas of a home, like bathrooms. “Our products function as a complement to a whole-home package of clear windows,” says Murphy. “Selecting several decorative glass or acrylic block windows for a home solves the need for privacy while adding design style to a room.”