EIFS industry expert Buck Buchanan, who has a great insider’s perspective on the industry, has published his new book, “Behind the Walls.” This new book will be released at the upcoming 2022 Annual EIMA Meeting on March 23. The book can be preordered at the website booksbybuck.com, beginning March 1st.
“Behind the Walls” tells the story of the people who built an industry from scratch to become a multi-billion-dollar business. The book is about the EIFS industry in the United States, a building system that is so unique it revolutionized construction. It’s not just about the events that shaped it, but the people who contributed to its success.
Along the way there were many challenges, some that put the industry on the verge of collapse while others attempted to restrict its ability to grow. Many battles had to be fought as the business struggled for acceptance from building owners, architects, building codes officials and politicians. Hurricanes, fires and the Great Recession also presented the system’s hurdles to overcome.
This book tracks the industry’s development from its beginning to a period of astonishing growth and then follows as it evolved into a mature industry. It reviews many of the key points along the way, such as the rise and fall of the residential business and the industry’s ability to rebrand itself after its most catastrophic event.
The focus is of this tome is on the people who built an industry from 1969 to 2019—their careers, their ups and downs, and the tragedies some of them had to face. It’s an American story, one of survival and success.
Anyone who has been in the EIFS industry will know some of this history but not all of it. This book chronicles a more complete history of what the EIFS industry has endured.