Gehan Homes consolidated three of its homebuilding brands under one unified brand – Brightland Homes, effective March 21. The renaming integrated approximately 110 active communities from Gehan Homes, Gray Point Homes and Wonderland Homes brands across Texas, Arizona, Colorado and Tennessee.

The company, founded in 1994, sold a 51 percent interest to Sumitomo Forestry America in 2014 and since then appointed John Winniford as President and CEO. Under his leadership, the company expanded into four additional markets, acquired two homebuilding companies and has grown to the 13th-largest private homebuilder in the U.S.

The Gehan Homes name referenced the founding members of the organization, who sold their shares and exited the company in 2016. The Brightland Homes name eliminates confusion in the marketplace and more accurately depicts the company’s structure, mission and forward-looking vision.

The renaming came subsequent to the company’s January announcement of its acquisition of Southern Impression Homes, which marked the homebuilder’s entry into the Florida market and build-to-rent space. Southern Impression continues to be marketed under its current brand name.

“Looking at the evolution of our company since we transitioned the business in 2016, we have experienced significant growth and implemented changes,” Winniford said. “The business has expanded into new markets through acquisition, created new and diversified product offerings and delivered over 17,000 homes. The consolidation of brands into a new single entity is the logical next step for our company.”

Known as Gehan Homes to trade partners, realtors and customers for 30 years, an important part of the renaming process centered around paying homage to the company’s past. To that effort, the Brightland Homes logo design features an arc rising above the letters G and H. Representative of the sun rising; this arc symbolizes the energy, innovation and determination that drives the company’s growth and an overarching focus on its employees and customers.

The company continues to market some residential construction services and real estate development projects under the Gehan Homes name.