Starting July 25, Simpson Strong-Tie is asking its customers and social media followers to participate in the Building It Forward campaign. The six-week campaign will support the work of Habitat for Humanity in building safe, strong and affordable housing.

For every project photo submitted on Instagram using Simpson Strong-Tie products, the company will donate $250 to Habitat for Humanity International, up to a total of $25,000. Photos must clearly show the company’s products and include the hashtag #strongtiegives. There is a limit of one submission per person, and photos are due by Sept. 5.

Simpson Strong-Tie and Habitat for Humanity International have a decades-long relationship, with the company keeping its annual sponsorship continuously for several years. Every year, the company donates the equivalent of $500,000 or more to Habitat and local Habitat for Humanity affiliates in money, products and volunteer time.

“Give Back is one of our company’s core values, so we’re incredibly proud of our longstanding partnership with Habitat and local Habitat affiliates,” said Simpson Strong-Tie President and CEO Mike Olosky. “This campaign is another opportunity to bring visibility to the work they do and how Simpson Strong-Tie products help in their mission to build homes that are resilient and affordable.”

“We’re excited to have the support of Simpson Strong-Tie in their Building It Forward fundraising campaign,” said Tolli Love, chief development officer at Habitat for Humanity International. “We are grateful for their continued partnership and for the many ways in which they’ve shown support for our vision to create a world where everyone has a decent place to live.”

For more information about the campaign, go to