Fostering positive online reviews from customers continues to be an important part of business development for any contractor. And it’s often a lot harder than it sounds.

Understanding buyer behavior is critical for sales and marketing alignment.

JLG Industries announces the expansion of its “Access Your World” virtual experience. The newest job site scenario brings visitors inside the stadium and features additional JLG products, services and content to explore.

Hy-Brid Lifts, an industry leader in aerial lift equipment, announces Marshall Shaver as vice president of sales and marketing. 

Grabber Construction Products is pleased to announce Darren Jones is replacing Bevan Wulfenstein as Director of Marketing who is retiring October 2nd after a successful 17 year career of leading Grabber’s multi-faceted marketing efforts.

Today the Modern Architecture + Design Society (MA+DS) has announced the launch of their full-scale marketing and public relations service, MA+DS Agency. 

Marketing refers to activities used to promote or position products or services. Experts state that marketing concepts are based on needs, wants and demands. 

MFM Building Products, a manufacturer of a full envelope of waterproofing and weather barrier products for the building industry, is pleased to announce that the firm has reached an agreement with Summit Sales & Marketing to represent MFM in North Texas.  

As part of an initiative to increase the use of Exterior Insulation and Finish Systems (EIFS) in the residential market, EIMA has created a marketing video.

Nathan Kimmel Co, LLC is proud to announce Megan McBride as its new Marketing Manager.