marketing - Page 1 | Walls & Ceilings

The Contractor's Guide to Marketing Metrics That Pay Off

Dear Anna

Dear Anna: 6 Marketing Metrics Every Roofing Contractor Needs

Track the six marketing metrics that improve lead quality, sales, and long-term roofing growth.

June 29, 2026

Track the six marketing metrics that improve lead quality, sales, and long-term roofing growth.

Strongman Finals Feature KNAACK Flip-and-Carry Event

A new World's Strongest Man finals event featured athletes flipping and carrying KNAACK storage boxes, testing strength and product durability

W&C Staff

June 22, 2026

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A new World's Strongest Man finals event featured athletes flipping and carrying KNAACK storage boxes, testing strength and product durability.

Contractors Who Win Trust Win More Business

Dear Anna

Build Trust That Wins More Contracts Now

Anna Anderson explains how awards, certifications and media exposure build contractor trust online.

Anna Anderson

Jill Bloom

June 19, 2026

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On the “If Walls Could Talk” podcast, A-Squared Marketing CEO Anna Anderson talks about why referrals, certifications and media coverage remain critical trust signals today for contractors.

Art Unlimited Rebrands as A-Squared Marketing

The agency launches new AI-driven search optimization services designed to help contractors improve visibility, engagement and lead generation.

May 18, 2026

A-Squared Marketing rebrands with expanded AI search optimization services aimed at helping contractors strengthen online visibility and customer engagement.

Veterans

84 Lumber Highlights Veteran Hiring, Transition Challenges

Company spotlights workers, workforce issues

W&C Staff

May 1, 2026

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84 Lumber highlights two veteran employees while underscoring ongoing challenges service members face when transitioning to civilian careers, including job placement and career direction.

Dear Anna

5 Marketing Moves for Qualified Leads Now

Art Unlimited CEO Anna Anderson shares proven tactics subcontractors can execute now to generate consistent, qualified local leads.

April 28, 2026

Art Unlimited CEO Anna Anderson shares proven tactics subcontractors can execute now to generate consistent, qualified local leads.

Al Agents: The Key to Never Missing a Lead

Dear Anna Podcast

Are AI Agents the Key to Never Missing a Lead?

Roofing contractors should leverage AI for a competitive advantage when it comes to optimizing lead response times.

April 15, 2026

With artificial intelligence built into search engines and social media alike, contractors need to know all their lead funnels are optimized.

Technology News

Angi Launches Home Services App in ChatGPT

Tool connects AI questions to contractors

W&C Staff

March 11, 2026

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Angi has launched an app in ChatGPT that allows homeowners to move from asking project questions to connecting with local contractors and requesting quotes.

Technology News

Intellia Launches AI Framework for Construction Firms

Consultancy introduces AI checkpoints, agentic workflows and market signal analysis to help contractors improve marketing performance, identify buyers and streamline sales prospecting.

W&C Staff

March 11, 2026

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Intellia introduces an AI framework designed to help construction firms improve marketing, identify high-intent buyers and increase sales productivity.