Sto Corp. is pleased to announce two key personnel changes to its top ranks.

ClarkDietrich has announced the promotion of Jennifer Edgar to vice president of marketing. Edgar assumes the role following the retirement of Terry Westerman, who has held the position since 2005.

The 2022 AD eCommerce & Marketing Summit brought together digital and marketing leaders from AD owner/members, supplier partners and eCommerce partners from Dec. 5-7. Over 470 attendees gathered in San Diego for a week of panel discussions, roundtables, networking and collaboration opportunities.

Lee Tedesco has joined Grabber Construction Products as Director of Marketing.

NIBCO INC. has announced the promotion of Sally Boyer to director of marketing communications.

In her new role, Boyer assumes the responsibilities for the NIBCO NIBwomen’s Conference and sales trainee program. Boyer will report to Vice President of Customer Engagement Dawn Bloch.

iQ Power Tools, manufacturer of premium power tools with integrated dust collection systems, has promoted Evelyn Casillas from Marketing Assistant to Marketing Manager. Casillas has been with iQ for two years and during that timespan, has contributed greatly by creating and managing both print and online marketing tools such as brochures, merchandising, packaging, manuals, advertisements and E-mailers.

In this episode of “Dear Anna,” Art Unlimited CEO Anna Anderson shares not one, but three ideas contractors can use to make sure their campaigns are firing on all cylinders and meeting goals.

In this episode, marketing guru Anna Anderson, of Art Unlimited, lays out what she recommends to contractors in order to build a strong campaign for the upcoming storm season.

Whether you are launching your own event or sponsoring something local in your community, event marketing is something that can really help your brand, but it’s also something that can have a lot of downfalls if not done right.

Fostering positive online reviews from customers continues to be an important part of business development for any contractor. And it’s often a lot harder than it sounds.