Marketing refers to activities used to promote or position products or services. Experts state that marketing concepts are based on needs, wants and demands. 

MFM Building Products, a manufacturer of a full envelope of waterproofing and weather barrier products for the building industry, is pleased to announce that the firm has reached an agreement with Summit Sales & Marketing to represent MFM in North Texas.  

As part of an initiative to increase the use of Exterior Insulation and Finish Systems (EIFS) in the residential market, EIMA has created a marketing video.

Nathan Kimmel Co, LLC is proud to announce Megan McBride as its new Marketing Manager. 

Kingspan Insulated Panels announces that Quincy McBride has joined the company as the new director of marketing for North America.

Beacon Roofing Supply, Inc. announced the appointment of Julian G. Francis as President and CEO and to its Board of Directors. 

Rockfon has named Warren Dudding as its vice president of marketing and business development for North America. 

Custom Equipment, LLC welcomes industry veteran Terry Dolan as its president and CEO. 

Logix Insulated Concrete Forms Ltd. is delighted to announce the appointment of its new President, Andy Lennox.

The Talent and Economic Development (Ted) Department of Michigan announced the selection of Lansing-based Güd Marketing as its agency of record to lead the state’s talent recruitment efforts as part of a three-year campaign.