IWR is stepping into a new era with the launch of a bold brand refresh. Featuring a modernized logo, impactful tagline and upgraded digital presence, the rebrand reflects IWR’s momentum and ambition to be the premier enclosure partner in the U.S.

“I’m proud to usher in this new era for IWR,” said Todd Staley, President and CEO of IWR. “We’ve built a powerhouse team and positioned ourselves in the right markets. Now, we’re showing up in a way that matches our capabilities. Our new identity doesn’t just look the part but also communicates the caliber of who we are and where we’re headed.”

The refresh was rolled out companywide in July with a celebration that included a wide range of branded gear for every employee and thoughtful upgrades throughout our offices. The new look will carry across the entire organization—from jobsites to proposals to digital platforms—reflecting a more polished and elevated standard.

At the core is a striking new logo that merges IWR’s legacy with a modern edge. Clean lines and bold typography convey the confidence, precision and performance the company brings to high-profile projects. The new tagline, “Make It Iconic,” captures that mission in three definitive words.

Founded in 1895, IWR anchors its new look in nearly 130 years of craftsmanship. The company has built a reputation for aesthetic and high-performing building facades that shape communities. IWR continues to be a trusted partner in delivering timeless, long-lasting, weatherproof exteriors. The company has expanded over the decades to include commercial roofing, industrial siding, and insulation services. Today, it stands as a full-service building enclosure contractor with a national footprint and enduring commitment to excellence on every project.