SOPREMA US has announced the complete transition of Tropical Products to the SOPREMA brand, a move set to be finalized by the end of the year. This strategic alignment underscores SOPREMA’s commitment to providing a unified, nationwide brand experience while preserving the trusted performance and reliability of TRP’s industry-leading coatings and roof maintenance products.

Customers can expect the "same high-quality formulations and performance," with changes limited to updated packaging, labeling, and branding under the SOPREMA name.

“This transition is about national recognition and consistency,” said **Tim Kersey, CEO of SOPREMA US. “By aligning all product lines under one strong brand, we’re enhancing customer confidence, simplifying support, and strengthening our position in every market we serve.”

All coatings specialists and technical support teams will remain in place, with expanded coverage in key regions to better serve customers. Email addresses and business cards have already transitioned to SOPREMA branding.

As part of the rollout, SOPREMA will debut refreshed marketing materials, including updated brochures, signage, and digital assets. The company will also introduce Sop’Direct, a mobile app featuring language translation and easy access to product documentation, ensuring a seamless transition for all customers.