Mark Fowler

Mark Fowler

Mark Fowler joined Walls & Ceilings as editorial director in 2006. Fowler grew up in the construction business and has held a number of positions in different companies and associations. He spent 11 years with the Northwest Wall and Ceiling Bureau before moving to his position with Soltner Group Architects in Seattle. Fowler is currently the executive director of the Stucco Manufacturers Association. He can be reached at Mark@markfowler.org.

 

Articles

ARTICLES

A Rose by Any Other Name

Mark Fowler
Mark Fowler
July 27, 2011
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“Italian finish” is the broad term given to a wide range of products that have been introduced into the market. Other names include faux finish, Venetian plaster, colored veneer plaster and I am sure there are more regional names out there in the marketplace.
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Up Front: Decision Making

Mark Fowler
Mark Fowler
June 27, 2011
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In these uncertain times, contractors have to make decisions that will ultimately have an impact on your business and livelihood. What job to take, which ones to pass up, when to cut staff, when to add staff, where do you add them, when to expand or even drop a certain segment of the market that is just not worth it-decisions, decisions.
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Water Testing Woes

Mark Fowler
Mark Fowler
May 26, 2011
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Water testing is complicated and as a contractor, if you have never had to be subjected to it, you can count yourself lucky. Water testing has made exterior plaster and EIFS work anything but business as usual.
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Up Front: Stop the Insanity

Mark Fowler
Mark Fowler
May 26, 2011
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The truth is no designer or contractor wants a leaky wall assembly. Past water intrusion problems into walls have created billions of dollars in damage, struck fear in the hearts of architects and led to some drastic overreaction and insane alterations.
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Up Front: Sometimes, Just Walk Away

Mark Fowler
Mark Fowler
April 27, 2011
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I was a plastering contractor during the last horrible recession of the late-’70s. Work was so scarce that we even bid for one of the more notorious developers in our area. Even knowing this particular developer was infamous for burning subcontractors, running a project site with no regard for proper sequence and avoiding retention payment, we felt we had to bid his work.
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Up Front: All Wet

Mark Fowler
Mark Fowler
March 17, 2011
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Can cement stucco and EIFS work in wet climates? The answer is yes and we can prove it. A recent study from the NAHB Research Center reported that brick veneer was the most dry of all claddings they tested. They really need to know all the facts.
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