Mark M. Joseph has been a B2B marketer for more than 35 years, most recently serving as director, integrated marketing for USG Corp. Prior to USG, he held marketing leadership positions with United Airlines and Federal Mogul. Joseph has an MBA from DePaul University in Chicago. He is currently consulting, helping companies identify and solve customer needs, in product development and customer specific marketing strategies. He now runs Mark M Joseph Marketing Strategy LLC and can be reached at firstname.lastname@example.org.