Anna Anderson

Art Unlimited Rebrands as A-Squared Marketing

The agency launches new AI-driven search optimization services designed to help contractors improve visibility, engagement and lead generation.

May 18, 2026

A-Squared Marketing rebrands with expanded AI search optimization services aimed at helping contractors strengthen online visibility and customer engagement.

Dear Anna

5 Marketing Moves for Qualified Leads Now

Art Unlimited CEO Anna Anderson shares proven tactics subcontractors can execute now to generate consistent, qualified local leads.

April 28, 2026

Art Unlimited CEO Anna Anderson shares proven tactics subcontractors can execute now to generate consistent, qualified local leads.

Al Agents: The Key to Never Missing a Lead

Dear Anna Podcast

Are AI Agents the Key to Never Missing a Lead?

Roofing contractors should leverage AI for a competitive advantage when it comes to optimizing lead response times.

April 15, 2026

With artificial intelligence built into search engines and social media alike, contractors need to know all their lead funnels are optimized.

Dear Anna

AI Is Changing How Customers Find Contractors—Here’s How to Stay Visible Without Overhauling Your Business

February 11, 2026

Art Unlimited CEO Anna Anderson shares practical, no-cost steps contractors can take right now to prepare their marketing for AI-driven search and the rapidly emerging “business-to-agent” economy.

Al in Construction: Transforming Client Acquisition

Dear Anna

AI In Construction—Transforming Client Acquisition

As decision-makers turn to AI instead of Google, contractors must rethink their websites and trust signals to stay visible and competitive.

Anna Anderson

January 28, 2026

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In the latest “Dear Anna” podcast, marketing expert Anna Anderson reviews how decision-makers turn to AI instead of Google, and how contractors must rethink their websites and trust signals to stay visible and competitive.

If Walls Could Talk

Dear Anna: Why are Videos Essential in Marketing?

Video provides contractors a way to show off personality and culture that other mediums struggle to convey

November 21, 2025

In the latest “Dear Anna” podcast, marketing expert Anna Anderson breaks down how contractors can leverage video to capture attention, boost SEO and communicate authenticity — all while keeping content short, strategic and effective.

Dear Anna: The Retention Playbook: Never Lose a Customer Again

If Walls Could Talk

Dear Anna: How Do I Never Lose a Customer Again?

Learn tips and strategies on winning over customers and making them lifelong clients

October 29, 2025

Art Unlimited CEO Anna Anderson discusses strategies from the book “Never Lose a Customer Again” and how contractors can apply them to their marketing and operations to win over customers.

If Walls Could Talk

AI for Impact: How to Harness Its Power Today

Contractors need to adapt to AI-enhanced search results if they wish to remain relevant.

July 30, 2025

AI is revolutionizing the construction industry, and forward-thinking contractors like Josey Parks are proving that integrating smart tools into everyday operations can dramatically enhance customer experience, efficiency, and growth.

If Walls Could Talk

Dear Anna: How Do I Optimize for AI Overviews?

Contractors need to adapt to AI-enhanced search results if they wish to remain relevant

July 16, 2025

As search engines like Google make AI overview search results front and center, roofing contractors will need to adapt to keep their digital business fronts relevant.

Dear Anna: Is My Website Truly Accessible?

Not only does accessibility help with legal compliance, but it could also lead to increased lead generation

May 27, 2025

Statistically, many websites are not compliant with accessibility requirements. Find out if your site is up to snuff to potentially gain new leads in this episode of “Dear Anna.”