Trowel Talk: The "Green-Washing" of America

You can’t swing a dead cat without hitting a product touting itself as “green” these days.

Before the President and Congress appropriate a stimulus package that offered up a lot of “green” backs for “green” jobs, that utilize using “green” technology; we never used the term “green” except for Saint Patrick’s Day when the rest of the world thinks they’re Irish.

Now don’t get me wrong, I am all for anything that gets our folks back to work, but I am concerned that the world may be looking so hard at the money offered for a green solution, we may find ourselves disappointed by a few con-artists just out to make a quick buck. The more research I do on the subject, the more I hear the term “green-washed” thrown around to refer to a product or practice that just seems a little off-color.

We’ve got one chance to fix this economy, so let’s do it right with legitimate products and services; and let’s all beware of those who wish to jump on the money with false claims and products that have been marketed as green in name only.