I recently flew back to Orange County on Southwest Airlines. I boarded very late and to my surprise the plane was filled young children. I sat next to a young mother and her daughter Mika who were with group called “ Snowball Express” a group that provides a Christmas vacation to families who have lost a parent in the Iraq conflict.

A poor service or small hiccup can be an opportunity or catastrophe for a company. So while you focus on new customers, do not forget the ones you have had for years.

Steve Klamke, director of EIMA, has announced he is leaving the organization and no one is sure where or what will happen to EIMA. This group has been instrumental in securing a future for EIFS and leadership is needed for continued success.