Editor John Wyatt sits down with spray polyurethane foam consultant Tom Harris to discuss why winning insulation projects is about more than offering the lowest price. Harris explains how contractors can build trust by educating customers, specifying tested and code-compliant products, and using building science, code references, and third-party data to support their recommendations. Learn practical strategies to stand out from the competition, protect your margins, and close more jobs through credibility and transparency.

Recorded at BUILD26 in New Orleans, Walls & Ceilings Editor John Wyatt interviews Mike Taylor of Liddle Brothers, the magazine's March cover star. Taylor discusses the company's expertise in historic plaster restoration, its expansion into modern exterior cladding and acoustical plaster systems, and the importance of training the next generation of skilled craftsmen. He also reflects on the family values that shaped the business and the strong future of commercial construction across Middle Tennessee.

Executive Director Jill Bloom and attorney Trent Cotney discuss the legal and business challenges contractors are raising at industry events, including contract language, insurance changes, OSHA enforcement and reputation management. Cotney encourages contractors to strengthen contracts, diversify beyond insurance work and stay proactive to reduce risk and position their businesses for long-term success.

Marketing metrics like website traffic and social media growth may look impressive, but they don't always drive business results. In this episode, Anna Anderson, CEO of A Squared, explains the six key performance indicators every roofing contractor should track to generate better leads, improve marketing ROI, and build long-term growth.

Trust remains one of the most valuable assets a contracting company can build. In this episode, Anna Anderson shares strategies for leveraging community relationships, industry recognition, certifications and earned media to enhance reputation, improve visibility and create sustainable business growth.

Trent Cotney joins Jill Bloom to discuss the employment challenges roofing contractors face today, including documentation, employee handbooks, terminations and severance agreements, and how proper policies can help reduce legal risk.

In this episode of “If Walls Could Talk,” W&C Editor John Wyatt sits down with Tom Harris of Tom Harris PUR Consulting to discuss why strong partnerships are essential for long-term success in the spray foam industry. Harris explains how building relationships with code officials, HVAC professionals, and other industry partners can help contractors reduce liability, improve project outcomes, generate referrals, and grow stronger businesses.