In this episode, Pocket Protectors CEO Thea Dudley explains why high interest rates, inflation and other economic concerns may mean additional challenges when it comes to collecting payments. Check out her tips and the full conversation.

In this episode of "Dear Anna," Anna Anderson, CEO of Art Unlimited, highlights the significance of roofing contractors claiming their listings on Apple Maps. With a substantial user base of Apple product owners in the United States, Apple Maps serves as more than just a navigation tool, offering valuable insights into local businesses and consumer reviews. Anderson underscores the opportunities and benefits of having a verified listing on Apple Maps, which can enhance a contractor's online presence and engagement through voice-activated search queries. Apple's recent revamp of Apple Business Connect further improves this tool's capabilities, making early adoption advantageous for businesses.

In this latest episode of If Walls Could Talk, W&C Editor John Wyatt speaks with Sean Browne, Manager, Codes and Standards, at Armstrong World Industries on acoustics. Browne further discusses soundproofing and acoustics.

In the latest episode of "If Walls Could Talk," Richard Reppert, President of R.L. Reppert, discusses various industry issues, emphasizing the strong construction activity in eastern Pennsylvania and his optimism for 2024. With many retiring Boomers from the company, there's a labor deficit that they address by recruiting from vocational schools and high schools to attract the next generation of workers. Reppert highlights adaptability as a key factor for the company's success, emphasizing the need to evolve in the construction business.

What is your ideal customer? In this episode of If Walls Could Talk, Publisher Jill Bloom met with Anna Anderson, CEO of Art Unlimited, to talk about why you should know and understand your ideal customer.

In order to know your customer persona, you have to take a step back and go into the data to understand everything you know about your customers. “I think that’s that mind shift that business owners need to say, ‘Okay, I just can’t look at ROI, but I need to look at who the customer is, create a great experience, then I get ROI,’” Anderson says.

After you know your customer persona, Anderson says the next step is to measure data so you can market to the correct audience.

The construction industry largely applauded the infrastructure incentives and public works earmarks backed into the Inflation Reduction Act of 2022. W&C Legal Insights expert Trent Cotney continues to take a closer look at the expansive and expensive legislation and offered up an exclusive report to W&C.

“When you do a deep dive into the IRA, there is a chance to really create some revenue,” said Cotney, partner with Adams & Reese, in this brief video chatwith RC Editor-in-Chief Art Aisner. He said that within the thousand or so pages of the federal legislation passed last August are incentives for community solar energy projects, and grant money set aside for disadvantaged neighborhoods–whether urban or rural. Roofers already dabbling in solar and that can deliver projects at scale could have a distinct advantage in their market.

In this latest episode of “If Walls Could Talk,” W&C’s Group Publisher Jill Bloom speaks with Anna Anderson, CEO/owner of Art Unlimited. For this round, Bloom speaks with Anderson regarding Women in Construction and the attributes of having a feminine workforce.

How does a company know how to promote Women in Construction? “Are you capturing imagery that has diversity within it? Are you presenting a company that has women in it,” Anderson said, adding that are these women in prominent roles. Some of these roles aren’t adequately covered.

This is just one way of showcasing a company with a diverse workforce.