BPB announced the launch of a new united identity and brands in North America. The BPB family of companies in North America will be known as BPB, reflecting a new unified structure for the organization.

“Our united front positions us for ongoing growth, product performance and innovation,” said Brent Thomson, president of the BPB companies in North America. “Our vision is to be the preferred supplier of quality products and service in North America.”

The BPB family in North America is made up of four companies: BPB Celotex, BPB Marco, BPB Westroc and the newest addition, BPB Gypsum (formerly James Hardie Gypsum). Together, they comprise 31 locations and more than 2,000 employees in the United States and Canada.

In addition, some BPB product names will change. The line of paper faced gypsum board products will carry a new name, ProRoc. Compounds, powders and textures will be part of the new ProFin family of finishing products. Ceilings products will carry two known brands, Celotex and Capaul, and two new ones, Interior Pro and Gyptone.