USG 2005 tour
The "Rock On Tour" is an opportunity for the company to exchange information with its primary customer base and give customers a closer look at the latest products. Each visit will also feature bilingual support staff and components for the company's Spanish-speaking customers.
From late March until October, two Ford Excursion SUVs, each towing a 16-foot trailer, will be traveling across the country, visiting job sites and dealer locations in approximately 300 key cities. At each site, representatives from the tour will meet with construction professionals, perform selected product demonstrations, give away premiums and provide raffle entries to contractors in attendance.