The company is the first in the gypsum industry to offer its users all of its online resources in Spanish. The company enlisted the help of Enventys Latino Market Solutions, a product and business development firm, and Vialogix, developers and designers of National Gypsum's site.
"Vialogix helped us extend our original site architecture, which our customers have told us they like using due to its ease of use, to our new Spanish language site," said David Drummond, director of marketing at National Gypsum. "Enventys' expertise was invaluable in specifically tailoring the content of this site to this important, fast growing customer segment."
The Hispanic labor force in the U.S. has greatly increased over the last decade, particularly in construction. According to the Pew Hispanic Center, 24.2 percent of construction workers are Hispanic. The number of Hispanic construction workers quadrupled in the last two decades.