At the 2009 International Builders’ Show, CertainTeed Corporation will be taking a new, multi-faceted approach in showcasing their interior and exterior building products.
At the 2009 International Builders’ Show, CertainTeed
Corporation will be taking a new, multi-faceted approach in showcasing their
interior and exterior building products. The CertainTeed exhibit is a thematic
display driven by today’s building industry trends and will introduce attendees
to new products and feature live radio broadcasts of HOME Live. In addition,
product installations are featured in the NexGen “Urban Living” Home and The
New American Home 2009.
“Our presence at IBS aligns CertainTeed products with key
trends in the building industry, such as energy efficiency, acoustics, green,
performance and lifestyle living,” said Eric Nilsson, vice president, corporate
marketing for CertainTeed. “We are looking beyond the benefits of a single
product and focusing on how products best work together to tackle many of
today’s important building issues.”
Energy efficiency, performance, sustainability and lifestyle
comprise the key themes of the CertainTeed exhibit, demonstrating how the
company’s wide array of products can serve as solutions to challenges building
professionals face. Attendees interested in energy efficiency will learn how
insulation, solar reflective roofing shingles, insulated vinyl siding and
foundation-related products can be used collectively to enhance the thermal
performance of a home. In the Performance section of the exhibit, CertainTeed
focuses on acoustics, moisture management and weather resistance as well as the
company’s more than 20 high-quality products in these areas.
For those interested in green building, the Sustainability
section aligns CertainTeed products with LEED and the NAHB Green Building
Program guidelines. And, the Lifestyle section features innovative designs that
incorporate the aesthetic appeal of the company’s fence, railing, deck,
roofing, siding, and exterior trim products, while also focusing on the
products that can be used to build comfortable inside living environments.
Located outside of the main entrance at IBS, the NextGen
“Urban Living” Home features CertainTeed WeatherBoards FiberCement Siding with
ColorMax Finishing system. Made with more than 30 percent recycled content,
WeatherBoards contributes to the sustainability of the home and qualifies
toward credits for LEED and the NAHB Green Building Program.
CertainTeed Fiber Glass Insulation and ProRoc Gypsum Board
and Finishing Products are featured in The New American Home 2009. Designed to
serve as a laboratory, educational tool and product showcase, the 8,700 square
foot, net zero energy unit is open for tours to all IBS attendees. Additional
information about the home can be found atnewamericanhome2009.com.