W&C AdScore Readship Study Award Winners
The following advertisers were announced as winners of Walls & Ceilings August 2012 AdScore Readership Study. The study was conducted from a survey sent out to readers of the magazine to judge and rate the quality of advertisements and editorial.
The purpose of the AdScore Readership Study is to uncover the overall impact of each ad to measure reader recall and readership of the specific ads that ran in our August 2012 issue. Advertisers participating advertised with a half-page or larger ad and then our readers determined the performance and impact of these advertisements compared to other ads in the same issue.
Congratulations to our Award Winners:
- Lafarge North American Gypsum
- CertainTeed Gypsum
- Specialized Building Products
- Armstrong World Industries
- Owens Corning