Parex USA has announced a new partnership with Steve Pedracine of Plaster Hawk Consulting LLC to expand the manufacturer’s architectural and specification efforts in the Minnesota and Wisconsin markets.

Pedracine worked in the Parex Technical Department from 1990 through 1999 and now returns to partner with the Architectural Sales & National Accounts team to help grow Parex USA’s brand awareness and business opportunities, as well as its national corporate accounts program. 

Pedracine currently serves as the executive director of the Minnesota Lath & Plaster Bureau, where he develops industry publications and support materials which are used by architects and building officials nationwide. He also gives presentations at various AIA and CES events, provides technical support for contractors in his region, contributes editorial and technical articles for Walls and Ceilings magazine and serves on its Editorial Advisory Board.

“Steve is well respected within our professional community and holds many strong relationships within the Minnesota and Wisconsin regions,” said Parex’s Architectural Sales & National Accounts Manager Susan Foster-Goodman. “With his extensive technical knowledge of our industry, products and systems, he will be able to make a strong impact with the Parex USA product line.”