ClarkDietrich Building Systems announced that the company has partnered with Steve Pedracine of Plaster Hawk Consulting LLC to represent sales and marketing for Structa Wire’s lath products in Minnesota, Wisconsin and North Dakota.

In this role, Pedracine will introduce Structalath products to both the contracting and specification communities, demonstrating the benefits of Structalath versus conventional sheet lath in stucco and thin veneer stone applications.

“Steve has considerable sales experience that will help us expand our reach and better serve existing and potential clients in the northern Midwest,” said Chris K. Little, Sr. Product Manager, ClarkDietrich Building Systems. “We are thrilled to have added Steve to our team and look forward to long, successful partnership with Plaster Hawk Consulting.”

In addition to a decade-long stint at Parex USA, Pedracine currently serves as the Executive Director of the Minnesota Lath & Plaster Bureau, where he develops industry publications and support materials, which are used by architects and building officials nationwide. He also presents at various AIA and CES events, provides technical support for contractors in his region and contributes technical articles for a number of trade publications.

Structa Wire’s products are sold through ClarkDietrich Building Systems in the U.S. For information on the complete product lineup, please visit: 

http://www.clarkdietrich.com/products/metal-lath/welded-wire-lath-structa-wire.